We are proud today to unveil our new Kula for Karma logo and tagline: “Discover the Heart of Therapeutic Yoga.” Our updated brand identity signals a renewed focus for Kula for Karma as we celebrate our 10th year.
We engaged award-winning NYC-based brand strategy and marketing firm Wasabi Rabbit to develop the new identity. While our name remains the same, our new brand identity reflects the outcome of months of strategic soul-searching and a renewed sense of clarity about our mission.
“Kula for Karma has always been a nonprofit organization driven by volunteerism and a desire to give back to those most in need of therapeutic yoga,” says the organization’s founder and President, Geri Topfer. “That spirit isn’t easy to quantify or express in communications because it’s really about love—it’s something that comes from the heart. The new brand identity created for us by Wasabi Rabbit captures that spirit beautifully.”
Executive Director Penni Feiner adds: “This is a banner year for Kula for Karma. Nobody else was really doing this when we started the organization 10 years ago. Now we’re at a turning point as we reflect back on the things we’ve accomplished in the last decade, and look ahead to what we want to accomplish in the next decade. Wasabi Rabbit helped us get strategic clarity about our mission, and gave us a brand identity that reflects that. It’s an exciting and modern new face for Kula for Karma at a pivotal moment in our evolution.”
“The visual and verbal elements of the brand were created to work together,” explains Dennis Hunter, Kula for Karma’s Director of Marketing and Communications. “At the center of the logoform is a heart, radiating outward with warm, earthy colors into an icon that evokes the idea of a lotus flower, a traditional symbol of yoga, life and healing. At the same time, the tagline also refers to the heart, and emphasizes Kula for Karma’s pioneering leadership in the field of therapeutic yoga.”
Today’s reveal of the new brand identity is the opening salvo in a year of celebrations that will culminate with Kula for Karma’s 10th annual Gala, in November 2017. Planning for the Gala is already underway, and sponsorships are available for both individuals and institutions.
Stay tuned for more news about this year’s Gala. Be sure to follow us on Facebook, Twitter, Instagram, and other social media channels to keep up with day-to-day news about Kula for Karma. And sign up for our email newsletter here on the web site!
We look forward to connecting with you soon!
Geri Topfer, Founder and President
Penni Feiner, Executive Director